Metrics

Unique visitors

This metric shows the total number of individual attendees who have entered your event.

This is not the total number of “entries”, but the count of distinct individuals who have attended. Each person is only counted once regardless of how many times they enter or exit.

Please note: This metric respects the time range & pass type filters. It will update whenever those filters are modified.

Use this metric to understand your event’s reach, influence future marketing and to plan for the next one.

Traffic over time

This metric is a visualization of the flow of attendees throughout the duration of your event. It helps you see the dynamics of attendee movement and gives you a clear picture of your event’s busiest and quietest periods.

The graph is broken down in hourly increments and includes three data points for every hour that are detailed below.

Please note: This metric respects the time range & pass type filters. It will update whenever those filters are modified.

Hover your mouse cursor over the chart to drill down on a specific time

Data points

People in

The number of entry events in a given hour.

This data is not de-duplicated, meaning it is not a count of distinct people, but a count of the number of entry events.

People out

The number of exit events in a given hour.

This data is not de-duplicated, meaning it is not a count of distinct people, but a count of the number of entry events.

People on site

The number of people on site at any given time.

This data point is cumulative. At any given hour, the value is calculated as follows:

$P = I - O + T$

Where:

$P$ = The total number of people on site in a given hour
$I$ = The number of entries during that hour
$O$ = The number of exits during that hour
$T$ = The number of people already on site, ie. the value of $P$ from the previous hour